Gerald's Tire Store Sets Itself Apart from Competitors by the Extra

question 98

Multiple Choice

Gerald's Tire Store sets itself apart from competitors by the extra attention it pays to providing fast, courteous service in a clean, professional-looking environment. Gerald's has used this strategy for over 40 years, expanding to 15 outlets. Gerald's Tire Store has created a ___________________ to create and deliver value and to develop a sustainable competitive advantage.

• A) segmentation strategy
• B) set of metrics
• C) market development strategy
• D) diversification strategy
• E) macro, or overarching, strategy

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Definitions:

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time.

Visual Impulses

Visual impulses are electrical signals generated by the retina in response to light, transmitted through the optic nerve to the brain, where they are interpreted as vision.

Eyestrain

Discomfort or strain on the eyes, typically resulting from prolonged computer use, reading without proper light, or any activity that requires intense focus.

Cones

Photoreceptor cells in the retina that enable color vision and visual clarity in bright light.