One of the Most Important Challenges in Marketing Globally Is

question 112

Multiple Choice

One of the most important challenges in marketing globally is to:

• A) ensure that the firm's products or services stay the same as the offerings in the home country.
• B) avoid competing with local firms.
• C) adapt to the local situation but maintain strategy and identity.
• D) seek out other home-country firms as suppliers so as to ensure product quality.
• E) operate without publicity so as not to attract attention.

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Definitions:

Competitive Firms

Businesses operating in a market where they must compete with others for the same customers, without having significant control over market prices.

Monopolistic Firms

Companies that have the majority of market share within their industry, allowing them to affect pricing and market conditions.

Absent

Not present or missing in a particular place or situation.

Industry Structure

The organization or arrangement of the market within an industry, often characterized by the number of firms, product differentiation, and barriers to entry.