Yesenia, the New University Course Scheduling Manager, Is Struggling with Adjustments

question 84

Multiple Choice

Yesenia, the new university course scheduling manager, is struggling with adjustments to the fall schedule. She is trying to determine how to offer the classes students need at the times when students need them. Yesenia is struggling with the marketing function of

• A) communicating the value proposition.
• B) supply chain management.
• C) creating value.
• D) capturing value.
• E) value co-creation.

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Definitions:

Collective Efficacy

Collective efficacy refers to the shared belief in a group's abilities to organize and execute the courses of action required to achieve given objectives.

False Consensus

A cognitive bias where people overestimate how much others agree with their own beliefs, behaviors, and attitudes.

Brainstorming

A group creativity technique designed to generate a large number of ideas for the solution to a problem in an uninhibited, non-judgmental environment.

Idea Generation

The process of creating, developing, and communicating new concepts or solutions.