Melinda,a Marketing Executive,is Trying to Explain Customer Relationship Management (CRM)to

question 27

Multiple Choice

Melinda,a marketing executive,is trying to explain customer relationship management (CRM) to her parents.She explains that CRM is a way of thinking that translates into __________ to identify and build long-term relationships with her customers.

• A) a set of strategies
• B) programs
• C) efforts
• D) systems
• E) all of these

Recognize the value of reliable sources and consensus in the scientific community for information on scientific agreement.

Understand the principles involved in formulating scientific laws and theories.

Explain the significance of matter, its states, and properties in environmental science.

Realize the impact of human activities on environmental systems and the concept of delay in environmental responses.

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Definitions:

Prospecting

The process of identifying potential customers.

Customer Satisfaction

A measure of how products or services meet or surpass customer expectations.

Total Shopping Experience

The complete range of experiences a customer encounters while discovering, purchasing, and using a product or service, emphasizing satisfaction and engagement.

Product Expectation

The anticipated performance or utility a customer expects from a product or service.