As the Customer Service Manager for a Heating and Air

question 124

Essay

As the customer service manager for a heating and air conditioning firm,you are constantly bombarded with complaints about service people not showing up,not having the parts needed to make repairs,and being unable to quickly get the materials needed to fix things.You decide to bring in a marketing consultant to assist you with these problems.What area of marketing specialization would you look for in a marketing consultant and what recommendations would you expect to receive? Be specific; this is a heating and air conditioning firm.

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Definitions:

Entrepreneur's Forgone Interest

The potential income an entrepreneur sacrifices by investing resources in their own business rather than applying them elsewhere.

Marginal Product

The additional output resulting from the use of one more unit of a factor of production, holding other factors constant.

Marginal Cost

Refers to the increase in total cost that arises from producing one additional unit of a good or service.