Examlex
The Marketing Research Process follows five steps,and in order to be effective they must be followed in order without omitting any steps.
A-B Problem
A theoretical issue in psychology addressing the consistency between attitudes (A) and behaviors (B) in individuals.
Attitudes and Behaviors
The relationship between individuals' mental stances or feelings toward something and their actions.
Implicit and Explicit Attitudes
Implicit attitudes are subconscious beliefs or feelings, while explicit attitudes are consciously held beliefs or opinions.
Evaluation of Information
The process of critically analyzing and assessing data or facts to determine their validity, relevance, and reliability.
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