When Selecting a Target Market,firms Should Attempt to

question 9

Multiple Choice

When selecting a target market,firms should attempt to

• A) decide between demographic and geographic segmentation methods.
• B) seek out opportunities to customize products.
• C) develop a strong communication plan.
• D) match the firm's competencies with a market segment's attractiveness.
• E) reposition the brand.

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Definitions:

Spalling

Surface fatigue that occurs when chips, scales, or flakes of surface metal separate because of fatigue rather than wear.

Galling

A metal-to-metal wear failure characteristic caused by lack of lubricant or extreme overload.

Slip Yoke

A yoke that accommodates linear movement; the forward yoke in a drive shaft with female splines to which male splines in the main drive shaft tube are inserted to form a slip joint.