When a Supermarket Collects Information About Individual Customers Based on Information

question 93

Multiple Choice

When a supermarket collects information about individual customers based on information gathered through the use of its loyalty card,and then analyzes the data to look for patterns in purchases,this is known as:

• A) data mining.
• B) data recovery.
• C) data entry.
• D) data analysis.
• E) data modeling.

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Definitions:

Income Data

Financial information that shows the revenues earned and expenses incurred by a business over a period of time.

Asset Data

Information about the resources owned by a business, which have economic value and can contribute to generating income.

Office Expenses

Costs associated with running an office, such as rent, utilities, and administrative salaries.

Allocation Bases

Allocation bases are criteria or metrics used to distribute costs among different departments, products, or processes in accounting.