Rick's Computer and Copying Center Has Decided to Target Students

question 18

Short Answer

Rick's Computer and Copying Center has decided to target students at a new branch of the university.Which of the marketing mix variables will Rick use when developing a positioning strategy for his firm?

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Definitions:

Sales

Activities involved in selling goods or services to consumers or businesses.

Objective Measures

Quantifiable data used to evaluate performance or progress, often based on clearly defined criteria unaffected by personal biases or interpretations.

Subjective Measures

Evaluation tools based on personal opinions, interpretations, points of view, or judgments rather than objective data.

Salespeople

Individuals who are employed to sell products and services to customers, often directly interacting with them to facilitate sales.