The Number of Customers Who Discontinue Their Use of a Service

question 69

Multiple Choice

The number of customers who discontinue their use of a service divided by the average number of total participants is called

• A) churn.
• B) customer retention.
• C) customer lifetime value.
• D) cancellation cost.
• E) customer loyalty.

Define key taxation concepts including marginal tax rate, horizontal equity, and the principles that justify certain taxes.

Discuss the trade-offs between equity and efficiency in tax systems and the justification of taxes based on the benefits principle.

Understand the concept of deadweight loss in the context of taxation and its impact on surplus.

Identify the purposes of specific taxes and government programs funded through taxation.

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Definitions:

Trade Discounts

Price reductions granted by suppliers to buyers in the trade channel, often based on volume purchased or to promote certain behaviors.

Channel

A medium through which a product or service is distributed to its end-users, such as a retail store or online platform.

Resellers

Entities or individuals that purchase goods or services to sell them again rather than consuming or using them.

Trade Discounts

Reductions in price given by sellers to buyers in the business-to-business market.