Assume You Are the Marketing Consultant for Your University

question 52

Essay

Assume you are the marketing consultant for your university.Your university wants to focus their marketing effort on retention of current students.You have a choice of segmenting the undergraduate student market on either a geographic or psychographic basis.What is the difference between the two? Which would you recommend,and why?

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Definitions:

GDP Deflator

An economic metric that converts output measured at current prices into constant-dollar GDP, stripping out the effects of inflation.

Real GDP

Real Gross Domestic Product (GDP) measures the value of all finished goods and services produced within a country's borders in a specific period, adjusted for inflation.

Nominal GDP

Gross Domestic Product measured at current market prices, without adjustment for inflation, representing the value of all goods and services produced over a specific time period.

Exports

Merchandise or services dispatched from one country to a different one for trading or selling purposes.