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Rick's Computer and Copying Center Has Decided to Target Students

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Rick's Computer and Copying Center has decided to target students at a new branch of the university.Which of the marketing mix variables will Rick use when developing a positioning strategy for his firm?


Definitions:

Incentive Pay

A form of compensation designed to reward employees for achieving specific performance targets or objectives.

Base Pay

The initial rate of compensation that an employee receives in exchange for their services, not including benefits, bonuses, or any other potential compensation.

Permanent Adjustment

A change in a workplace or work procedure that is intended to remain in effect indefinitely.

Merit Pay System

A compensation approach where employee pay increases are based on their performance, often assessed through performance appraisals.

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