When a Marketer Adjusts the Marketing Mix to Give Customers

question 62

True/False

When a marketer adjusts the marketing mix to give customers a clear,distinctive understanding of what the product does,the marketer is engaging in psychographic segmentation.

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Definitions:

John Maynard Keynes

A British economist whose innovative ideas transformed the approach to macroeconomics and influenced governmental economic policies.

John Maynard Keynes

A UK-based economist whose theories revolutionized both the practice and understanding of macroeconomics as well as state economic policies.

Liquidity Trap

A situation in an economy where interest rates are low or near-zero, causing monetary policy to become ineffective in stimulating the economy.

Speculative Demand

Demand for an asset not for its intrinsic value or use, but for the expectation of selling it at a higher price in the future to make a profit.