Education Marketers Have Learned That the Primary Motivations of Most

question 73

Multiple Choice

Education marketers have learned that the primary motivations of most nontraditional college students are self-respect and self-fulfillment.Understanding the values of this market segment allows marketers to

• A) emphasize the benefits these consumers are looking for in a college education.
• B) lower the price for this market segment.
• C) offer alternative courses based on geographic location.
• D) employ loyalty marketing strategies.
• E) utilize micromarketing strategies.

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Definitions:

Salesperson

A salesperson is an individual who sells products or services, often working on commission and responsible for meeting certain sales targets.

Wise Saying

A concise, traditional saying that expresses a perceived truth or piece of advice based on common sense or experience.

Proverb of Sales Wisdom

A traditional or well-known saying that encapsulates advice or insight relevant to selling and sales practices.

Customer Choice

The decision-making process that consumers go through when selecting products or services among several alternatives.