For a Segmentation Strategy to Be Successful,the Customers in the Segment

question 151

Multiple Choice

For a segmentation strategy to be successful,the customers in the segment must react similarly and positively to the firm's marketing mix.The market segment must be

• A) substantial.
• B) perceptive.
• C) identifiable.
• D) reachable.
• E) responsive.

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Definitions:

Scientific Management

A theory of management that analyzes and synthesizes workflows, improving economic efficiency, especially labor productivity.

Frederick Taylor

Known as the father of scientific management, he proposed optimizing work by scientifically studying workflow processes.

Teamwork

Collaboration and cooperative effort by a group of people to achieve a common goal, often emphasized as a key factor in organizational success.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization, which they seek in a pre-determined order.