In Addition to Calculating the Potential Profitability of a Market

question 111

Multiple Choice

In addition to calculating the potential profitability of a market segment,marketers will also consider

• A) customer loyalty.
• B) defection rates.
• C) the cost of replacing customers.
• D) likely future sales to customers.
• E) all of these

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Definitions:

Goal Setting

Goal setting involves the process of identifying specific, measurable, achievable, relevant, and time-bound objectives to direct individual or organizational efforts.

Goals Increase

Goals increase refers to the raising or intensifying of objectives that an individual or organization aims to achieve, often associated with enhancing performance or outcomes.

Manager Assigns

The process where a manager allocates tasks, responsibilities, or resources to employees or departments.

Individual's Involvement

The degree to which a person actively engages in and commits to a particular task, project, or organization.