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Segment Profitability Asked Marketers to Consider Segment Size,segment Adoption Percentage,purchase

question 152

Essay

Segment profitability asked marketers to consider segment size,segment adoption percentage,purchase behavior,profit margin percentage,and fixed costs.Select three of these five elements and explain where marketers will find solid quantifiable information to make the calculations.


Definitions:

Ordered Array

An ordered array is a collection of elements arranged in a specified manner, often in ascending or descending order, facilitating easier search and analysis of the data.

Pooled Sample Data

Combined data from two or more samples, often used in statistical analyses to gain more precise estimates of population parameters.

Wilcoxon Test Statistic

A non-parametric test statistic used to compare two paired groups, assessing whether their population mean ranks differ.

Two-Tail

Refers to a type of hypothesis test that considers both directions of difference or effect, looking for deviations in two opposite directions.

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