PRIZM and Tapestry by ESRI Divide and Sort Small Geographic

question 148

Multiple Choice

PRIZM and Tapestry by ESRI divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics.These market research tools are examples of __________ segmentation.

• A) geodemographic
• B) benefit
• C) psychographic
• D) loyalty
• E) geographic

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Definitions:

Female-Headed Households

Homes in which a female is the primary or sole breadwinner and decision-maker.

Economic Pressure

Financial stress or strain affecting individuals, families, or societies, influencing their behaviors and decisions.

Poverty Line

The minimum level of income deemed necessary to achieve an adequate standard of living in a given country, below which individuals are considered to be living in poverty.

Othermothers

Non-biological female caregivers who provide support and care in community settings, playing a significant role in child-rearing in many cultures.