NASCAR Re-Directed Its Marketing Efforts When a Survey Indicated That

question 61

Essay

NASCAR re-directed its marketing efforts when a survey indicated that almost fifty percent of their race fans were female.What type of segmentation was used based on the survey results?

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Definitions:

Stock

A type of security that signifies ownership in a corporation, representing a claim on part of the corporation's assets and profits.

Domestic Corporation

A corporation is deemed a domestic corporation in the state that has granted its charter. If the corporation does business in other states, it is considered a foreign corporation in the other states.

Foreign Corporation

A business entity that is registered and operates in a jurisdiction or country different from where it was originally incorporated.

Incorporated

The process by which a business is legally declared a corporate entity, separate from its owners.