Gerald Is Assessing Global Entry Strategies for His Gourmet Sandwich

question 6

Multiple Choice

Gerald is assessing global entry strategies for his gourmet sandwich business.He does not want to take a lot of risk and he is willing to limit his control of international stores.Gerald will likely use a ___________ strategy.

• A)franchising
• B)exporting
• C)joint venture
• D)direct investment
• E)strategic alliance

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Definitions:

Different Values

The variation in importance, worth, or usefulness that individuals or societies attach to various factors or actions.

Expected Value

A calculation reflecting the average expected outcome of a probabilistic event, considering all possible outcomes weighted by their chances of occurrence.

Probability

The measure of the likelihood that an event will occur, quantified as a number between 0 and 1.

Invest

To allocate resources, usually money, with the expectation of generating an income or profit.