Global Segmenting,targeting and Positioning Is More Complicated Than Domestic Segmenting

question 12

Multiple Choice

Global segmenting,targeting and positioning is more complicated than domestic segmenting and positioning because of cultural nuances,significant subcultures within countries,and

• A) currency differences.
• B) anti-discrimination regulations prohibiting segmentation and targeting in developing countries.
• C) differences in the way consumers see themselves and in the way they see products and services.
• D) complications due to franchising issues.
• E) the taxes imposed by some foreign countries on marketing activities.

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Definitions:

Sterility

The state of being free from living microorganisms; in a medical context, it refers to materials or environments that have been made sterile to prevent infection.

Surgical Procedure

A medical intervention involving an incision with instruments; performed to repair damage, arrest disease, or improve body function.

Forceps

A medical instrument used to grasp, manipulate, or extract tissue or objects during surgical procedures.

Hemostat

A surgical tool used to control bleeding by clamping blood vessels during surgery.