When Penguin Catering Services First Opened,the Owner Decided to Target

question 128

Multiple Choice

When Penguin Catering Services first opened,the owner decided to target only events at resorts in its geographic region.Penguin Catering was using a(n) __________ targeting strategy.

• A) concentrated
• B) micromarketing
• C) benefit-driven
• D) differentiated
• E) undifferentiated

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Definitions:

Inputs

Resources such as labor, materials, and capital used in the production process to create goods or services.

Existing Firms

Companies or businesses that are currently in operation within a particular market or industry.

Fixed Cost

Expenses that do not change with the level of output or sales in the short term, such as rent, salaries, and insurance.

Insurance Payment

A sum of money paid regularly to an insurance company for a policy, which provides financial protection against loss or harm.