Celia's Firm Has Developed a Breakfast Cereal Targeted Toward Children

question 144

Multiple Choice

Celia's firm has developed a breakfast cereal targeted toward children.Rather than compete in the mature U.S.market,she has decided instead to introduce the product to Europe where she feels it will be innovative.Her ad agency urged caution because:

• A)advertising regulations differ,including advertising to children.
• B)print media is so different in Europe that it would be difficult to create a global campaign.
• C)literacy rates are significantly lower in Europe,and print ads would be ineffective.
• D)research indicates that European children do not eat breakfast as often as American children.
• E)domestic advertising agencies cannot earn commissions on advertising they place overseas.

Identify the role and impact of social support on health outcomes.

Recognize protective and vulnerability factors in coping with stress.

Acknowledge the long-term health effects of stress.

Understand differential impacts of personality types on health.

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Definitions:

Resided

To live in a particular place or have one's home in a specific location.

Immigrant Communities

Groups of people from the same country or culture who live together in a foreign country, often sharing social, economic, and cultural ties.

Buying Property

The act of acquiring ownership over a plot of land or a building, typically through a purchase agreement and legal transfer of title.

Ku Klux Klan

A white supremacist hate group in the United States known for promoting racism, anti-Semitism, and violence against African Americans and other minority groups.