Once Consumers Have Recognized a Need,they Begin to Search for Ways

question 41

Multiple Choice

Once consumers have recognized a need,they begin to search for ways to satisfy that need.The internal search is characterized by:

• A)looking through the internal records of a firm,often found on the company website.
• B)examining personal memories and knowledge.
• C)using the Internet to find what other consumers feel about a specific product or service.
• D)consulting close friends and families before expanding the search to a wider,external group.
• E)All of these

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Definitions:

Actor/observer Bias

The tendency to attribute one's own actions to external factors while attributing others' actions to their personality.

Behavioral Explanation

An account that attributes an action or pattern of behavior to learned responses and interactions with the environment.

Self-enhancement

The psychological process of improving one's self-image by focusing on strengths and achievements while minimizing weaknesses and failures.

Self-presentation

The process of controlling or influencing the perceptions others have of you.