The Consumer Decision Process Can Be Influenced By

question 73

Multiple Choice

The consumer decision process can be influenced by:

• A) a firm's marketing mix.
• B) psychological factors.
• C) social factors.
• D) situational factors.
• E) all of these.

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Definitions:

Facial Expression

Movements of the facial muscles that convey emotions or reactions to stimuli, serving as a powerful form of nonverbal communication.

High-Context Culture

A culture in which the social context surrounding a written document is far more important than the document itself. One must be very careful about cultural norms, nonverbal behaviors on both sides, and anything else involving the overall atmosphere of the communication.

Cultural Norms

Shared expectations and rules that guide behavior of people within social groups or cultures.

Selective Listening

Paying attention only to information that confirms one's preconceptions, ignoring or dismissing differing viewpoints.