To Attract and Maintain Habitual Purchasers,marketers Spend Considerable Effort

question 74

Multiple Choice

To attract and maintain habitual purchasers,marketers spend considerable effort:

• A) analyzing consumer data for postpurchase dissonance signals.
• B) creating strong brands and store loyalty.
• C) cultivating cultural decision making.
• D) reducing financial risk and increasing psychological payout.
• E) all of these.

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Definitions:

Ivan Pavlov

Ivan Pavlov was a Russian physiologist known for his work in classical conditioning, demonstrating how dogs could learn to associate a neutral stimulus (such as a bell) with an automatic behavior (like salivating) when paired with food.

Phobia

An extreme or irrational fear of or aversion to something.

Evolutionary Adaptation

The process through which species undergo changes over time due to genetic variation and natural selection, helping organisms to survive and reproduce in their environments.

Stimulus Discrimination

The learned ability to distinguish between similar stimuli and respond differently based on their associative properties with reinforcement or punishment.