For Many Years, Southwest Airlines Distinguished Itself as the Low-Cost

question 46

Multiple Choice

For many years, Southwest Airlines distinguished itself as the low-cost airline. Now, many other low-cost competitors have entered the market. Similarly, Southwest was one of the first airlines to offer online ticketing. Now, all airlines have online ticketing. These examples suggest that

• A) no single strategy is likely to be sufficient to build a sustainable competitive advantage.
• B) situation analysis is a continuous process.
• C) customers rarely remain loyal to companies.
• D) product excellence is the only true source of a sustainable competitive advantage.
• E) innovation is pointless because competitors will develop copycat offerings.