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Whenever Major Golf Professionals Use a New Piece of Golf

question 81

Essay

Whenever major golf professionals use a new piece of golf equipment, sales of that equipment jump rapidly. What type of social influence do PGA and LPGA professionals represent for average golfers?


Definitions:

Self-Concept

An individual's perception of themselves, encompassing beliefs, attributes, and who or what the self is considered to be.

Hierarchical Structure

An organizational or systemic arrangement where entities are ranked one above the other based on authority or status.

Multifaceted

Having multiple aspects or features, often implying complexity.

Dynamic

Characterized by constant change, activity, or progress; not static.

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