ZapposCom Constantly Reminds Customers of Recently Viewed Items and Informs

question 11

Multiple Choice

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in effort to entice the customer to make a purchase.Zappos is trying to improve its:

• A)conversion rate.
• B)collection ratio.
• C)consumer index.
• D)customer total.
• E)culture quotient.

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Definitions:

Equity

The concept of fairness in economics, typically referring to ownership interest in a company or property, or the idea of justice in distribution of wealth or resources.

Command Economy

An economic system where the government controls the major aspects of production, distribution, and exchange of goods and services.

Central Planning

An economic system where all major production, investment, and distribution decisions are made by a central authority, typically the government.

Free Enterprise

An economic system in which private businesses operate in competition and largely free of state control, with minimal government intervention.