One of the Problems for Marketing Communications to Today's Time-Poor

question 32

Multiple Choice

One of the problems for marketing communications to today's time-poor society is consumers have __________ as an alternative to television or radio.

• A) DVDs
• B) MP3 players
• C) cell phones
• D) the Internet
• E) all of these

---

Definitions:

Loss on Sale

The financial loss incurred when the selling price of an asset is less than its carrying amount at the time of sale.

Statement of Cash Flows

A financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents, broken down into operating, investing, and financing activities.

Financing Activities

Transactions and events where cash is obtained from or repaid to investors and creditors excluding suppliers, which affect a company's equity or borrowings.

Cash Payments

Outflows of cash to settle obligations or purchase goods and services, as documented in the cash flow statement.