Postpurchase Cognitive Dissonance Is Especially Likely for Products That Are

question 32

Multiple Choice

Postpurchase cognitive dissonance is especially likely for products that are

• A) cheap,poorly made,and made of plastic.
• B) personally valuable,antique,or foreign-made.
• C) simple,easily copied,and new.
• D) psychologically soothing,purchased impulsively,and part of a consumer's evoked set.
• E) expensive,infrequently purchased,and associated with high levels of risk.

Identify the influence of sampling and methodological biases on research validity.

Recognize various types of biases and their impact on research outcomes.

Understand the principles of statistical significance in research findings.

Learn the importance of replication studies in research verification.

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Definitions:

Aversive Conditioning

A behavioral training method that uses negative stimuli to reduce or eliminate undesirable behaviors.

Behavioral Contracting

A treatment approach that involves creating a formal agreement between a patient and therapist outlining behaviors to change and consequences.

Negative Transference

In psychotherapy, a psychological phenomenon where a patient projects feelings of anger, hatred, or disappointment onto the therapist, often rooted in past relationships.

Desensitization

A process in psychology used to reduce phobic or negative reactions to stimuli by gradually exposing the individual to the stimuli in a controlled manner.