Which of the Following Is LEAST Likely to Provide a Sustainable

question 48

Multiple Choice

Which of the following is LEAST likely to provide a sustainable competitive advantage?

• A) Lowering prices.
• B) Having a well-known brand name.
• C) Achieving high levels of customer satisfaction.
• D) Using patented technology.
• E) Creating an efficient supply chain.

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Definitions:

Data

Facts and statistics collected together for reference or analysis, used to make decisions or solve problems.

Information

Data that has been processed, organized, or presented in a way that gives it meaning or context.

Media Richness

The capacity of a communication medium to effectively convey complex information in a timely manner.

Feedback

The process of giving information about the output of a system or someone's performance, which can be used as a basis for improvement.