After Identifying Various Market Segments That Her Company Could Pursue,Lisa

question 89

Multiple Choice

After identifying various market segments that her company could pursue,Lisa evaluated each segment's attractiveness based on size,income,and accessibility.Lisa was involved in

• A) target marketing.
• B) situation analysis.
• C) diversification.
• D) positioning.
• E) market penetration estimation.

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Definitions:

Free Soilers

A political movement in the United States pre-Civil War that opposed the expansion of slavery into the Western territories, advocating for free land for free men.

Political Realignment

A significant change in political behavior that results in a new set of party alliances, often due to major events or shifts in societal norms.

Great Depression

A severe worldwide economic downturn that took place during the 1930s, marked by high unemployment, steep declines in industrial production, and widespread poverty.

Turbulent 1960s

A period marked by major social and political upheaval in the United States and globally, including civil rights movements, anti-war protests, and significant cultural shifts.