The Additional Sales That Can Be Attributed to an Advertising

question 104

Multiple Choice

The additional sales that can be attributed to an advertising campaign are known as

• A) payload.
• B) impact.
• C) lift.
• D) the campaign increment.
• E) return on advertising.

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Definitions:

Bid

An acronym in medical prescribing that stands for "bis in die" which means "twice a day".

Tid

An acronym in medical prescriptions standing for "ter in die," which means three times a day.

Prn

An abbreviation for "pro re nata," a Latin phrase meaning “as the situation demands” used in healthcare to instruct that medication should be taken as needed.

Sig

A term used in prescriptions, derived from "Signa," indicating the dose, frequency, and manner of taking a medication.