The First Objective in the Evaluate Performance Phase of the Marketing

question 67

Multiple Choice

The first objective in the Evaluate Performance phase of the marketing planning process is to:

• A) determine whether to raise or lower prices.
• B) adjust advertising allocations.
• C) find ways to cut costs.
• D) review implementation programs and results using metrics.
• E) consider changing the target market.

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Definitions:

Market Segments

Divisions within a market that congregate consumers or organizations with similar needs and characteristics, allowing for targeted marketing strategies.

Brand Awareness

The degree to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Unaided Recall

A measure of how well a brand or product is remembered by consumers without any prompts or cues.

Staircase Analysis

An approach to incremental planning or problem-solving that envisions steps or stages, much like climbing a staircase, to reach a desired outcome.