Which of the Following Is NOT One of the Four

question 142

Multiple Choice

Which of the following is NOT one of the four major growth strategies marketers typically utilize?

• A) market penetration
• B) market development
• C) segment development
• D) diversification
• E) product development

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Definitions:

IMC Campaign

An Integrated Marketing Communications campaign, strategically coordinating different promotional tools to provide clarity, consistency, and maximum communication impact.

Sales Promotions

Short-term incentives designed to drive increased demand or encourage trial of a product or service.

Public Relations

The professional practice of managing and disseminating information from an individual or an organization to the public to shape public perception.

Advertising

The activity or profession of producing advertisements for commercial products or services, aiming to influence consumer behavior and preferences.