When Pursuing a Market Development Strategy, Expanding into International Markets

question 127

Multiple Choice

When pursuing a market development strategy, expanding into international markets is generally

• A) more risky than expansion in domestic markets.
• B) impossible due to negative attitudes about American products.
• C) executed with the help of international trade subsidies.
• D) simplified by creating new products for export markets.
• E) the only option offering substantial opportunities for growth.

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Definitions:

Desegregation

The process of eliminating segregation, integrating previously separated racial or ethnic groups within schools, workplaces, or public facilities.

Norm Group

A reference group used in psychological testing or research to standardize scores and compare individual test results.

Norm-Referenced Tests

Norm-referenced tests are assessments designed to compare the performance of a test-taker to a group of peers, highlighting where an individual stands in relation to others.

Relative Position

Refers to the location or ranking of a value in relation to other values within a data set.