As Discussed in the Chapter Opening,Dunkin' Donuts,Starbucks,and McDonald's Have All

question 124

Multiple Choice

As discussed in the chapter opening,Dunkin' Donuts,Starbucks,and McDonald's have all found ways to succeed in the branded coffee market.How have they managed to do this?

• A)They use higher-quality ingredients than do other firms.
• B)Each of the firms employs marketing strategies that take advantage of the firm's unique strengths.
• C)They avoid opening stores near competitors' locations.
• D)They have agreed to divide the coffee market between them,and thus can avoid competing with each other.
• E)They have competed in the coffee market for so long that their success is guaranteed.

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Definitions:

Chorionic Villus Sampling

A prenatal test involving the sampling of chorionic villi to test for chromosomal abnormalities in the fetus.

Amniocentesis

A medical procedure used in prenatal diagnosis to sample amniotic fluid using a needle inserted into the uterus, for the testing of chromosomal abnormalities and fetal infections.

Embryo

A stage in prenatal development covering the first eight weeks after fertilization, when the developing organism is referred to as an embryo.

Maternal Blood Test

A medical test performed on a pregnant woman's blood to assess her health and the health of her unborn child.