While Ethical and Legal Issues Are Associated with All Aspects

question 89

Multiple Choice

While ethical and legal issues are associated with all aspects of marketing,personal selling presents unique issues because:

• A) salespeople tend to be unethical.
• B) sales managers are the only people in most sales organizations who worry about ethics.
• C) salespeople interact directly with customers.
• D) laws regulating personal selling are detailed,complex and often mistakenly ignored.
• E) all of these.

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Definitions:

Opponent Process Theory

Proposes that emotions are regulated by mechanisms that operate in opposition to each other, restoring emotional balance after disturbances.

Addiction

An ongoing, recurrent illness marked by an uncontainable desire for drug consumption, consistent usage in spite of detrimental outcomes, and permanent shifts in brain structure.

Manic-Depressive Psychosis

An older term for bipolar disorder, characterized by extreme mood swings between mania and depression.

Opponent Process Model

A psychological and neurological model that explains a wide range of behaviors, including color vision and emotions, by proposing that elements in the visual system or emotional reactions operate in opposing pairs.