After Defining the Business Mission, What Should a Firm Do

question 125

Multiple Choice

After defining the business mission, what should a firm do next to develop a marketing plan?

• A) Conduct an STP analysis.
• B) Perform a situation analysis.
• C) Develop a positioning strategy.
• D) Select a target market.
• E) Implement the four Ps.

---

Definitions:

Discourages Behavior

Refers to factors or actions that decrease the likelihood of a behavior being repeated.

Positive Consequences

Favorable outcomes or rewards that follow a specific behavior or action, encouraging its repetition.

Likelihood

The probability or chance of an event occurring, often assessed in decision-making processes.

Behavioral Consequences

The outcomes or results that follow from specific behaviors, which can reinforce or discourage the behavior.