Singapore Airlines Seeks to Differentiate Itself from Competing Airlines,in Part

question 93

Multiple Choice

Singapore Airlines seeks to differentiate itself from competing airlines,in part through innovative design of its airplane seats and in-flight entertainment systems.Through continuous innovation in these areas,Singapore Airlines is pursuing a __________ macro strategy.

• A) customer excellence
• B) global excellence
• C) locational excellence
• D) operational excellence
• E) product excellence

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Definitions:

Redistribution of Income

The transfer of income and wealth from some individuals to others through a social mechanism such as taxation, charity, welfare, public services, land reform, or monetary policies.

Circular Flow Model

An economic model that depicts the movement of goods, services, and money between households and businesses in an economy.

Consumer Expenditures

The total amount spent by consumers in an economy on goods and services.

Government and Households

The sectors of an economy involving government spending and actions, and the consumption and savings patterns of individual households.