Starbucks Has Developed a Number of Metrics Beyond Purely Financial

question 104

Multiple Choice

Starbucks has developed a number of metrics beyond purely financial metrics.Knowing the importance of perceptions and knowing the importance of developing ways to demonstrate its activity,Starbucks tries to find clear ways to:

• A) build brand equity.
• B) demonstrate its sense of corporate social responsibility.
• C) address concerns of opponents at local,regional,national and global levels.
• D) help consumers to feel better about their purchases.
• E) All of these.