Why Should Marketers Not Set Unrealistically High Consumer Expectations

question 11

Essay

Why should marketers not set unrealistically high consumer expectations?

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Definitions:

Conceptual Properties

Features or attributes that are inherent to or define the nature of a concept, often abstract and not directly observable.

Garden Path Sentences

Sentences that lead readers or listeners to interpret them in one way, only to realize they need to revise their understanding mid-sentence.

Comprehension

The ability to understand and grasp the meaning of something, such as a text, concept, or situation.

Psychology

The scientific study of the mind and behavior, encompassing various aspects of human experience, mental functions, and individual and social behavior.