Examlex
A ________ is an advertisement that focuses on public welfare issues.
Channel Member
A participant in the marketing channel, such as a retailer or distributor, through which goods and services flow from producers to consumers.
Channel Circumvention
A distribution strategy where a producer sells their products directly to consumers, bypassing intermediary levels of distribution.
Disintermediation
A source of channel conflict that occurs when a channel member bypasses another member and sells or buys products direct.
Directly Sells
The practice of selling products or services directly to the consumer in a non-retail environment, avoiding traditional retail channels.
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