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Estella Is Trying to Create an Advertising Message That Communicates

question 83

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Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers,telling consumers about the relative advantages of her products as compared to other offerings in the market.Estella is trying to create a(n) __________ appeal.


Definitions:

Indian Depositors

Individuals or entities in India who place their money in financial institutions for saving or investment purposes, contributing to the financial system's liquidity.

Depreciate

To decrease in value over time, often used in reference to tangible assets like machinery or vehicles due to wear and tear or obsolescence.

Exchange Rate

The rate at which one currency can be exchanged for another, affecting international trade and investments.

Swiss Consumer

An individual or entity engaging in the consumption of goods and services in Switzerland, representing patterns and preferences within the Swiss market.

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