Michael Wanted to Develop a Sales Promotion to Draw Customers

question 132

Multiple Choice

Michael wanted to develop a sales promotion to draw customers into the store and increase sales for the month,but he was also aware of the downside of sales promotions,specifically that:

• A) his suppliers might not be able to meet the demand.
• B) consumers might simply stock up on the products and sales in future months would correspondingly decline.
• C) competitors might match the promotion resulting in a price war.
• D) if used too often,consumers will expect the promotions and not buy until one is available.
• E) all of these.

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