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You Are Assigned the Task of Developing an Advertising Plan

question 120

Essay

You are assigned the task of developing an advertising plan for the marketing program at your university. What will you include in your plan?


Definitions:

Stimulant

A substance that increases physiological or nervous activity in the body.

Stimulus Discrimination

The ability to distinguish between different stimuli, even if they are similar, based on learned responses.

Extinction

In psychology, the gradual weakening of a conditioned response when the reinforcement is no longer provided.

Stimulus Generalization

A psychological phenomenon in which a response that has been conditioned for one stimulus is evoked by another, similar stimulus.

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