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Why Is Public Relations an Important Part of a Marketing

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Why is public relations an important part of a marketing campaign?


Definitions:

Retained Earnings

The portion of net income not distributed as dividends but retained by the company for reinvestment or to pay debt.

Cash Dividend

A payment made by a company out of its profits to its shareholders, usually in the form of cash.

Systematic View

An approach that involves a structured, methodical analysis of a problem, situation, or system.

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