Convenience Stores Are Said to Be the Modern Version of the Mom-And-Pop

question 128

Essay

Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores.Those mom-and-pop stores are no longer around.If convenience stores want to thrive,what must they do to provide value to customers?

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Definitions:

Marketing Communication

The process of using various channels and messages to communicate with a market, including advertising, sales promotion, and public relations.

Direct Link

A straight, uninterrupted connection or communication channel between two entities, typically referring to network links or business relationships.

Consumer's Purchase

The act of a consumer buying products or services for personal use.

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perception.