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Why Do Marketers Need to Create an Advertising Plan Before

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Why do marketers need to create an advertising plan before they initiate a campaign?


Definitions:

Jeffrey Arnett

A psychologist known for his research on emerging adulthood, a developmental stage between adolescence and full-fledged adulthood.

Emerging Adulthood

A phase of the life span between adolescence and full-fledged adulthood, typically from the late teens through the twenties, marked by exploration and self-discovery.

Features

Distinctive attributes or aspects of something or someone that help in identification and description.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, or other verbal or physical harassment of a sexual nature.

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